Anuka — Caso de estudio · Nicolás Rasilla
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Nicolás Rasilla Sr. Product Designer

Caso 03 · 2022 · UX/UI DesignCase 03 · 2022 · UX/UI Design

Anuka: aprender un idioma leyendo, sin salir del libroAnuka: learn a language by reading, without leaving the book

Un lector web que convierte cualquier libro —de principiante a avanzado— en una lección orgánica. Tocás una palabra mientras leés, entendés su sentido en contexto, la escuchás y te la quedás.A web reader that turns any book — beginner to advanced — into an organic lesson. Tap a word as you read, grasp its meaning in context, hear it and keep it.

RolRole
UX/UI Design
TipoType
App de productoProduct app
AlcanceScope
Research → MVP
PlataformasPlatforms
Web responsiveResponsive web
PúblicoAudience
Autodidactas 25–40Self-taught learners 25–40

Generando resumen…Generating summary…

  • Un lector web para aprender idiomas leyendo libros reales, de nivel principiante a avanzado.A web reader for learning languages by reading real books, from beginner to advanced.
  • La interacción central: tocar una palabra abre traducción en contexto, definiciones, conjugaciones y audio sin salir de la página.The core interaction: tapping a word opens in-context translation, definitions, conjugations and audio without leaving the page.
  • Todo lo guardado vuelve en el panel Aprender, que convierte la lectura en progreso medible.Everything saved comes back in the Learn panel, which turns reading into measurable progress.
  • Objetivo principal: 3× la retención al día 30 de la categoría, donde el promedio es 2–3%.Headline goal: 3× the category’s day-30 retention, where the average is 2–3%.
  • Rol: UX/UI Design · 2022 · Web responsive.Role: UX/UI Design · 2022 · Responsive web.

Generado a partir del contenido de este caso. Puede omitir matices: el detalle completo está más abajo.Generated from this case’s own content. It may miss nuance — the full detail is below.

01 — Métricas objetivo01 — Target metrics

Estimadas, no medidasEstimated, not measured

3× vs. categoríavs. category

Retención al día 30Day-30 retention

6-10 por sesiónper session

Palabras guardadasWords saved

≥50% del mazoof the deck

Palabras repasadasWords reviewed

≥1 por trimestreper quarter

Libros terminadosBooks finished

EnfoqueApproach

El problemaThe problem

Las apps de drills enseñan vocabulario fuera de contexto. Quien quiere un segundo idioma abandona porque la práctica no se parece en nada a lo que disfruta hacer.Drill apps teach vocabulary out of context. People who want a second language quit because the practice looks nothing like what they enjoy doing.

La apuestaThe bet

Poner la lección adentro del libro. Cada palabra seleccionada se vuelve una ficha: traducción en contexto, definiciones, conjugaciones y audio, guardada sola en un mazo de repaso.Put the lesson inside the book. Every selected word becomes a card: in-context translation, definitions, conjugations and audio, saved on its own into a review deck.

El sistemaThe system

Dos mitades de un mismo producto: Biblioteca, donde elegís qué leer por nivel y género, y Aprender, donde vuelve todo lo que fuiste juntando.Two halves of one product: Library, where you pick what to read by level and genre, and Learn, where everything you have gathered comes back.

02 — Biblioteca, vista general02 — Library, overview

Desktop · sesión iniciadaDesktop · signed in

La home abre en lo que ya venías leyendo. Las barras de progreso van bajo cada tapa, los puntos de nivel arriba, y una banda de género rompe la grilla con un destacado editorial a sangre completa.The home opens on what you were already reading. Progress bars sit under each cover, level dots above, and a genre band breaks the grid with a full-bleed editorial feature.

Anuka

Welcome {{ userName }}

Continue reading

{{ b.title }} {{ b.author }}
{{ b.title }} {{ b.author }}

You might like

{{ b.title }} {{ b.author }}
{{ b.title }} {{ b.author }} Best Seller

Horror

The Quiet Ward H. Castellan
Intermediate level

A night nurse in a shuttered hospital wing starts keeping a second set of notes. When the wing is scheduled for demolition, the notes are all anyone has left of what happened there.

ABOUT THE BOOK READ NOW
{{ b.title }} {{ b.author }} Best Seller
SEE ALL

03 — Lector, palabra seleccionada03 — Reader, word selected

La interacción centralThe core interaction

Seleccionar una palabra nunca te saca de la página. Una burbuja da traducción y audio; “Learn more” abre el panel lateral con la oración en los dos idiomas, definiciones ordenadas por acepción y conjugaciones. El toast confirma que quedó guardada en el mazo.Selecting a word never takes you off the page. A bubble gives translation and audio; “Learn more” opens the side panel with the sentence in both languages, definitions ordered by sense, and conjugations. A toast confirms it was saved to the deck.

The Crooked Gate Eleanor Vance
1. The Crooked Gate

The village of Ashcombe kept its own hours. Shutters opened when the bread came out of the oven and closed again when the light left the hills, and no one in the valley thought to ask for more than that.

Eleanor had arrived in autumn with two trunks and no explanation. She took the cottage at the end of the lane, the one with the crooked gate, and within a week the whole village had decided what to make of her.

What the neighbours wanted, more than anything, was a story they could tell at the market on Saturday. Eleanor gave them nothing, and so they invented one for her.

She spent her mornings walking the ridge above the orchards, where the wind came off the sea in long grey sheets, and her afternoons writing letters that she never sent.

On the first cold Tuesday of November, a boy knocked at the crooked gate with a package under his arm, and everything the village believed about Eleanor turned out to be wrong.

Wanted Querían
10 LEARN MORE
Page 1 of 120
Word
Wanted Querían
Uncommon (Rank 11898)
Original

"What the neighbours wanted, more than anything, was a story they could tell at the market on Saturday."

Translation

"Lo que los vecinos querían, más que nada, era una historia que pudieran contar en el mercado del sábado."

Definitions Verb
{{ d.word }}
{{ d.meaning }} {{ d.example }}
Quick lesson

In Spanish, querían is the imperfect of querer — a wish held over time, not a single moment. English collapses both into "wanted"; Spanish keeps the difference.

Conjugations
Pretérito imperfecto
{{ c.person }} {{ c.form }}
Definition saved
GO TO LESSONS

04 — Aprender, vista general04 — Learn, overview

Donde leer se vuelve progresoWhere reading becomes progress

Un tablero para la semana: lecciones aprendidas, pendientes y libros terminados, más las palabras y anotaciones que salieron del lector, cada una un atajo de vuelta al repaso.A board for the week: lessons learned, lessons pending and books finished, plus the words and notes that came out of the reader, each a shortcut back to review.

Anuka
Your progress this week
Intermediate level
Lessons learned
1008060402000
MTWTFSS
Books read
The Salt Road A. NORTHFIELD
The Salt Road A. Northfield
Lessons learned 102
Lessons pending 15
Books read 03
REVIEW ALL
Saved lessons
Gardens Jardines
NOUN (Masc) — Jardín
PLURAL — Jardines
SEE ALL
Saved notes
The Crooked Gate
Chapter 1 — Page 4
"She spent her mornings walking the ridge above the orchards, where the wind came off the sea in long grey sheets…"
SEE ALL

DetalleDetail

Lenguaje visualVisual language

Un índigo, un campo lavanda, tarjetas blancas. Una serif para todo lo que se lee y una sans redondeada para todo lo que se opera, para que la interfaz nunca compita con el libro.One indigo, a lavender field, white cards. A serif for everything you read and a rounded sans for everything you operate, so the interface never competes with the book.

Sistema de nivelesLevel system

Tres puntos ascendentes marcan la dificultad en cada tapa, filtro y lección: la misma marca desde explorar hasta repasar.Three ascending dots mark difficulty on every cover, filter and lesson: the same mark from browsing to reviewing.

Próximos pasosNext steps

Repetición espaciada para el mazo guardado y un lector mobile que mantenga el panel de palabra como bottom sheet.Spaced repetition for the saved deck, and a mobile reader that keeps the word panel as a bottom sheet.

Seguir navegandoKeep browsing

Ver todoSee all
Meli+ · Mercado Libre Suscripción y pagosSubscription and payments ePak · OCA Logística B2BB2B logistics Bull Market Brokers InversionesInvesting Yourbarrel Fotografía deportivaSports photography

ContactoContact

nico.rasilla@gmail.com

+54 9 11 2388-2900

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